Earlier this month, I held a U.S. Business Meeting in San Diego, California. This is a regular meeting where the top management of Sony's electronics and entertainment businesses in the U.S. and Japan come together to discuss our management strategies. Taking this opportunity of being in the U.S., I also visited Sony Pictures Entertainment's (SPE) studio lot in Culver City, a two-hour drive from San Diego.

■ Great Talent Draws Great Creators

At SPE, I had the chance to meet and speak with several executives, starting with a lunch meeting with SPE Chairman and CEO Tony Vinciquerra. I also met with Sony Pictures Television executives as well as two executives on the creative side of the business.

In front of the Akio Morita Building with Tony-san

Lunch meeting with Tony-san

One is Ange Giannetti, EVP of Columbia Pictures' Production Division who is known for her work in "Jumanji: Welcome to the Jungle," and the other is TriStar Pictures President Hannah Minghella, who brought the world "T2: Trainspotting," and "Baby Driver". Talking to the two of them, I truly felt that outstanding talent draws great creators, which leads to the making of great content.

■ Attracting Creators Through Technology

Another thing we can do to get closer to and attract creators - through our strengths as Sony - is to utilize technology. Innovation Studios, newly launched on the Sony Pictures lot, is challenging themselves to do just that.

With President Glenn Gainor of Innovation Studios

With Scott Barbour of Innovation Studios

Innovation Studios is a technology based production company, capable of content creation in all media including VR, AR, MR and traditional formats. In order to deliver these solutions, Innovation Studios leverages Sony technologies and has also partnered with companies like Dell, Deloitte, Digital, and Intel. During my visit, I was able to see the demonstration of set and scene scanning technology that can scan an entire movie set or scene and reproduce it virtually without the need for on-site reconstruction.

In addition to my tour of Innovation Studios, I also paid a visit to Stage7X, which showcases some of the latest Sony technologies to the Hollywood community in order to receive direct feedback from creators.

■ Hardware That Creators Appreciate

Sony has a long history and reputation in the field of professional products and solutions, for working closely with creators. I'm told that for VENICE, the flagship CineAlta motion picture camera system which we announced in February, the engineers at Sony Imaging Products & Solutions Inc. (SIPS) and the product designers from Creative Center met regularly with James Cameron, the director of "Titanic" and "Avatar," to incorporate his feedback in the development of the product. Mr. Cameron took a great liking to VENICE, and he has officially announced that he will be using VENICE in the making of the sequel to the "Avatar" franchise.

Learning in-depth about VENICE during a product preview by Sony Business Solutions

The UHC-8300 camera system equipped with three 1.25-inch 8K sensors was also showcased

In this blog, I introduced the activities that demonstrate how we are getting closer to creators in Hollywood and in the movie making industry through the use of technology. How can Sony get closer to these creators by leveraging our pool of human talent, technology and hardware? I would like to continue thinking about this together with you.