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Sony's Technology and the Depth and Breadth of "Reality"

December 13, 2018

From November 28-30, STEF 2018 (Sony Technology Exchange Fair) was held at Sony headquarters. STEF is an in-house event where Sony Group's engineers and colleagues gather from across the globe to s...…

Value Creation Through 'Diversity'

November 21, 2018

At our most recent Sony Group Quarterly Meeting, I spoke about "Value Creation Through 'Diversity'." By harnessing our diverse business portfolio, Sony can create not only customer value through ou...…

Getting Closer to People: "Real DTC"

October 17, 2018

I've talked about our corporate direction of "getting closer to people," including getting closer to the users that experience kando, as well as connecting to users through DTC (Direct to Consumer)...…

Board Member Site Visit

October 3, 2018

Each year, we have an opportunity for Sony Board members to visit one of Sony's operational sites for our Outside Directors to deepen their understanding of Sony Group's businesses. In 2015, we vis...…

Our Branded Hardware: Connecting Users and Creators

September 11, 2018

Getting closer to users and creators. Linking them is our hardware that bears the Sony brand: the Branded Hardware. In this blog post, I would like to touch on this Branded Hardware. …

Dreams

September 3, 2018

The title of this blog is Dreams. I think people, both users and creators, have dreams. And, I believe dreams is at the foundation of the keyword I coined Community of Interest. …

Humbly Learning from the Founders, Sun Valley Conference, and Sony Group Employees

July 27, 2018

As I wrote in my previous blog, with the start of the new management team, I thought it would be a good time to revisit Sony’s Mission, Vision, and Values (MVV). And in doing so, I’m once again th...…

Revisiting Sony's Mission, Vision, Values

July 3, 2018

Officially, the new management team has begun with the conclusion of the General Shareholder Meeting on June 19th. At the Corporate Strategy Meeting and Management Conference, I talked about Sony's...…

Getting Closer to Creators with Technology

June 20, 2018

Earlier this month, I held a U.S. Business Meeting in San Diego, California. This is a regular meeting where the top management of Sony’s electronics and entertainment businesses in the U.S. and J...…

"Live" Entertainment and "Real Time"

June 4, 2018

On Sunday, June 3rd, I attended a concert by the Sony Philharmonic Orchestra at the Sumida Triphony Hall in Tokyo. One of the reasons is because I succeeded the role of special adviser from Hirai-...…

Our Third Mid-range Corporate Plan

May 22, 2018

Today, we held our Corporate Strategy Meeting. My decision was to present our new mid-term as our "third mid-range corporate plan." There are two reasons for not naming it as our "first mid-range p...…

The Features and Shifting Usage Trends of TV

May 15, 2018

Last July, I visited BOE Technology Group Co's G10.5 (Generation 10.5) LCD panel factory in Hefei, a city in the Chinese province of Anhui, located about 1,000 kilometers south of Beijing. Construc...…

Megatrends in Society and Technology

May 1, 2018

Thank you for the extensive feedback I received from around the world to my first blog post, "Sony and the Planet Earth." My message there was simple: The Environment is not something for us to consid...…

One Spring Day, 25 Years Later

April 13, 2018

On April 3, Hirai-san and I visited the grave of Sony co-founder Akio Morita in Tokyo to pay our respects. …

Sony and the Planet Earth

April 2, 2018

Hello, everyone, this is Kenichiro Yoshida. The new fiscal year has started, and with it I have begun my work as President and CEO of Sony. I would like to ask all of you for your continuing suppor...…